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Coca‑Cola is redbull merchandising inviting fans around the world to create and share “Real Magic” this holiday season by combining iconic brand assets like its cherished depictions of Santa Claus, created by Haddon Sundblom in 1931, and the beloved Coca‑Cola Caravan trucks and polar bears with the power of Artificial Intelligence (AI) technology.

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Consumers can visit CreateRealMagic.com to generate digital greeting cards by reimagining iconic Coca‑Cola images and characters through the creative prism of AI tools. Personalized cards can be downloaded, emailed to family and friends, or posted to social media. Fans also can save online galleries and browse fellow creators’ artwork.

Pratik Thakar, Coca‑Cola’s Global Head of Generative AI, said the activation links the brand’s rich heritage with its optimistic vision of the future.

“We’re connecting people as we have always done during the holiday season, but in a uniquely real and magical way by democratizing our creative assets and the latest AI tools,” said Thakar, noting that Coca‑Cola recently concluded a similar campaign in India for Diwali.

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